You Send the Signal, SOS Treats Sends the Cookies!

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SOS Treats isn’t your average cookie company. They’ve launched in a big way, bringing those in Toronto and the GTA emergency treats when they need it, where they need it.

Does your date have a sweet tooth? Incorporate SOS Treats into your date nights in a bunch of fun ways! Out for dinner at a restaurant and not loving anything on the dessert menu? Send the signal to do dessert at home, and they’ll arrive when you do! If you’re Netflix and chilin’ it up as the colder temperatures roll in, order SOS to really impress.

Date didn’t go so well and you’re in need of a pick-me-up snack? SOS Treats has you covered for that too! They deliver late into the evening (10pm/11pm) so you can indulge with the only person you really need (yourself).

We spoke to Marc and Sam, the people bringing these epic cookies to Toronto to learn about how SOS Treats started and what’s making them stand out.

The SOS Story

Marc &Sam: “The brand was conceived as a means to provide people with Treats when they need them. Comfort food (cookies) makes people happy and gets people excited. The pandemic and the lack of socialization with friends, family and colleagues resulted in a rough experience for many people. We are focused on being able to bring a little happiness in the form of delicious crushable cookies directly to them without having to leave the comfort of their own home.”

SOS Treats has 11 flavours of cookies so no matter what you’re feeling, you have something to choose from. Their flavours include Chocolate Chip, Stuffed Nutella, Red Velvet, Caramilk, Skor, Triple Chocolate, Ginger S’mores, Reese’s Pieces, Birthday Cake, and Oatmeal Raisin. Gluten free? They also make their Triple Chocolate flavour with gluten-free cookie dough!

So what are the owners’ favourite cookie flavours?

M: “Ginger S’mores – gingerbread x s’mores cookie. What’s not to love?”

S: “Nutella – chocolate chip cookie stuffed with Nutella. You can’t go wrong with Nutella.”

Changing the cookie game

It’s no secret that there’s a few cookie businesses on the block, but have you heard one that’s waiting on stand-by to bring you a selection of delicious cookies whenever you need?

They’re standing out and changing the game in a few ways:

Branding and Design

The SOS Treats brand is about creating a fun and unique connection with customers in a playful and approachable way. Their bright branding has taken over Instagram thanks to their huge launch initiative with over 100 local foodies, influencers, and media. Everyone knows if you send the signal, you’ll get the SOS Treats!

Product

They’re laser-focused on producing and delivering thick, artisanal, fluffy, and in some cases stuffed, cookies every single time. They make sure to use high quality ingredients only, so you really get what you pay for. To maintain the quality of these (and make sure they don’t get crushed during transit), your cookies will arrive in bright, thick corrugated boxes so the only person crushing these treats is you!

The Process

This isn’t your average walk-in-and-order-cookies experience. The SOS team is ready for your cookie order through their website, app, or delivery partners (Uber Eats, Doordash & Skip the Dishes). Once you place your order aka send the signal, you’ll have your cookies at your door in no time. If you live outside of their delivery zones you can still get your order of SOS Treats via direct mail, because who wants to leave the house when you can get your cookies without putting pants on?

Subscriptions

Do you want cookies to just show up at your door without having to lift (or tap) a finger? Sign up for cookie subscriptions on their website to build your own box to come every one, two, three, or four weeks!

Do you want a six-pack? A 24-pack? How about an 100-pack? Sign up for as little or as much as you want with their easy-to-choose subscription builder.

What’s next for SOS?

M&S: “Our goal is to be able to expand to more locations and enable a larger radius for immediate delivery and in the near future ship across Canada.”


Where to find them

Delivery, and SOS subscriptions are operating out of locations at Bay & Bloor, Yonge & Eglinton, Shops at Don Mills in North York, and Steeles & Keele in Vaughan.