Toronto Frozen Pizza Brand Dreamcrust Just Pitched on Dragons’ Den
A Toronto startup is bringing a healthier twist to one of the world’s favourite comfort foods, and it just stepped into the spotlight on national
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A Toronto startup is bringing a healthier twist to one of the world’s favourite comfort foods, and it just stepped into the spotlight on national television.
Dreamcrust, a Toronto-based frozen pizza brand founded by brothers Eden and Don Hazan, appeared on CBC’s Dragons’ Den on February 26, presenting their high-protein pizza concept to the panel of investors. The episode aired at 8 p.m. ET, with the full pitch now available to watch on CBC Gem.
The appearance marks a major moment for the young brand, which launched in May 2024 and has already begun gaining attention in Toronto’s specialty grocery scene.
A frozen pizza designed to be “better for you”
Dreamcrust was created with a simple idea in mind: frozen pizza can be both convenient and nutritious.
Each pizza contains over 50 grams of protein and is packed with fibre-rich, nutritious ingredients, making it a high-protein, keto-friendly alternative to traditional frozen pizzas. The crust is crafted from a unique blend of ingredients designed to keep the texture light and satisfying — so you can enjoy pizza night without feeling weighed down afterward.
Despite the nutrition focus, the founders say flavour remains the priority.
A quick meal that fits modern lifestyles
Another part of Dreamcrust’s appeal is convenience. The pizzas are made in Canada and ready in about ten minutes, making them an easy option for weeknight dinners or quick meals at home.
The brand launched with several flavours, including mozzarella, plant-based pepperoni, and veggie. Each option was developed to suit a range of dietary preferences while maintaining the familiar experience of pizza night.
Already appearing in GTA specialty stores
Dreamcrust is still a relatively new company. However, the brand has already started appearing in specialty grocery stores across the Greater Toronto Area.
Shoppers can find the pizzas in stores like Ambrosia Natural Foods and McEwan’s, and customers can also order them online for delivery. That early presence in the local food scene helped build momentum for the brand and eventually led to the Dragons’ Den opportunity.
A Dragons’ Den moment for the Toronto startup
For many Canadian startups, appearing on Dragons’ Den can be a defining moment. The show gives entrepreneurs the chance to present their product to investors while introducing their business to a national audience.
The company has also launched a Special Dragon’s Den offer tied to the episode for viewers interested in trying the product themselves.
A growing trend in the frozen food aisle
Frozen foods have evolved significantly in recent years as consumers look for options that combine convenience with healthier ingredients. High-protein and keto-friendly products continue to gain popularity, and Dreamcrust aims to sit at the intersection of those trends.
Readers who want to see how the pitch unfolded can watch the full presentation here, or explore dreamcrust’s special offer here.
Pizza and a good story might be the perfect combination. Start with How to Start Reading When You Think You Hate It to find your way back into reading.
