What do 3 Fired Guys and the JUNOs have in common?
By Holly Postlethwaite
They’re both connected to Steam Whistle Brewing, an independent craft brewery and makers of Canada’s Pilsner.
This spring, the 2016 JUNOs are taking over Calgary with a week of festivities across the city leading up to the main event – the Awards Gala - on April 3rd. Fans may catch a glimpse of the likes of The Weeknd, Walk Off The Earth and other renowned Canadian performers in town hoping to take home Canada’s most prestigious music award.
With the whole city in celebration mode, Steam Whistle Brewing, the official beer of the 2016 JUNO Awards, will be right there to guide you to the hottest events. While often recognized for its bright green packaging and fleet of vintage vehicles, Steam Whistle is also known for its support of the Canadian music scene.
“We started our UNSIGNED concert series nine years ago as a way to help support Canada’s independent music and arts community,” explains Matt Weed, creator of Steam Whistle UNSIGNED.
The UNSIGNED concert series which showcases at least three independent Canadian artists per show, has raised over $75,000 for arts-based not-for-profits and featured over 100 independent artists including Calgary’s own High Kicks, Port Juvee, Samantha Savage Smith and more. UNSIGNED is just one of the many ways Steam Whistle gives back to the community.
“We understand what it’s like to be the underdog and the difference a little support and exposure can make,” continues Matt Weed, referring to is the brewery’s history. Steam Whistle’s roots began after three friends Greg Taylor, Cam Heaps, Greg Cromwell and were fired from Upper Canada Brewing Co. after it was bought out by a large multinational and was closed down.
“We didn’t let that stop us. One night while around the campfire enjoying a few beers, we decided to start our own brewery,” recalls Greg Taylor, one of the brewery’s co-founders.
Originally set to be called “3 Fired Guys” brewery in honour of their feisty beginnings, the guys chose “Steam Whistle Brewing” instead and a unique concept to go with it.
“We decided to focus on making one beer, our all-natural Pilsner. Just as musicians dedicates themselves to mastering their craft, we devote ourselves to making a Pilsner Canadians can be proud of,” says Taylor.
Sixteen years later Steam Whistle remains committed to its motto “Do one thing really, really well” and has earned recognition nationally including a Gold Medal at the Canadian Brewing Awards among others.
And now this Canadian brewery is the official beer of the 2016 JUNOS.
“We’re honoured to be Canada’s Pilsner representing Canada’s music awards,” says Greg.
To learn more about Steam Whistle at www.steamwhistle.ca.
We've teamed up with Steam Whistle for an exciting contest, head over to our Instagram @datenightyyc to enter.
This is a big one, YYC! We’re so excited to be collaborating with Steam Whistle to give away an epic JUNO prize pack to a pair of very lucky winners. The prize consists of 1 pair of wristbands to JUNOfest presented by CBCmusic.ca (April 1-2), 1 pair of Dress rehearsal/Sound Check Passes (April 3) as well as tons of amazing swag [approx. $750 value]. To enter for a chance to win, all you have to do is tag who you want to go to JUNOfest with & tell us your favourite place to grab a Steam Whistle. No purchase necessary. Must be 18+ to enter. Winner will notified March 25th. Good luck!